How podcasting is reshaping the UK’s media landscape
Podcasting has become one of the fastest growing forms of media in the UK. Ofcom reports that almost half of UK adults now listen to podcasts and listening has more than doubled in the past decade. The format has moved from niche audio to a mainstream channel used for news, learning, entertainment and brand engagement.
Wednesday 26 November 2025
For businesses and creators, this represents a powerful opportunity. UK listeners are highly engaged and spend longer with podcasts than with most other digital content. Ofcom data shows that 16 to 34 year olds are the most frequent listeners, although consumption is increasing across every age group.
Why are we embracing podcasts
Podcasts fit naturally around busy routines. People listen while commuting, exercising or working from home. This behaviour has driven strong loyalty between hosts and listeners, and many say they feel a personal connection to the voices they follow. The average UK listener consumes five or more podcasts per week, which gives creators a rare level of attention and repeat engagement.
The rise of video podcasting
Video podcasting is expanding rapidly in the UK. YouTube is now one of the most popular places to discover new shows, particularly among younger audiences. Video clips also perform strongly on TikTok and Instagram, which helps creators reach wider audiences. As expectations rise, professional production has become increasingly important.
Supporting local creators at The Fold
The Fold in Leamington offers a studio designed for the demands of modern podcasting. The space includes:
- Three Blackmagic Micro Studio Cameras
- A Blackmagic ATEM switcher for live mixing
- Four broadcast quality microphones
- Neewer LED lighting
- An Elgato Stream Deck for simple operation
The layout seats up to four people and is suited to interviews, co-hosted shows and roundtable discussions. Creators can book by the hour or day, with little technical experience required.
Ready to create?